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Image above: Lugano and its surroundings hold a multitude of myths and legends, 2008, Jan Eckert.

Cross-Media Storytelling Bridging Cultures

At the intersection of Mediterranean and Alpine temporalities, Lugano demonstrates how different cultural rhythms can coexist and enrich each other. Through initiatives such as the Generative Center, the city explores how technological innovation can help reveal and strengthen cross-cultural narratives, creating temporal commons that bridge tradition
and innovation.

Post-Efficiency Transformation
The city’s position between Swiss precision and Mediterranean termporality enables alternative temporal patterns beyond efficiency metrics. Cultural initiatives demonstrate how digital storytelling can connect urban spaces with mythological time, while cross-border dynamics foster exchange between different cultural temporalities.

Intergenerational Dynamics
In particular, intercultural exchange creates environments that foster dialogues across generations. Combined with digital storytelling, this exchange has great potential to bridge generational gaps by linking ancient knowledge with contemporary narratives. In this way, the
physical urban environment is enriched with a layer of intergenerational storytelling that endures over time and sets the stage for the next cross-cultural version of a place.

Climate Resilience
As a Mediterranean city in an Alpine context, Lugano offers valuable insights into climate adaptation through cultural fusion. Integrating southern approaches to seasonal living with Swiss infrastructure planning creates adaptive temporal patterns that enhance the quality
of urban environments while building climate resilience.

Nominute.City Partners in Lugano

The Generative Center
Located in Besso, Lugano, the Generative Center is a pioneer in artificial intelligence research and development. The Centre is currently producing “Echo of Legends”, an audiovisual series that brings Swiss legends and myths to life through entirely AI-generated artistry. Together we’ll dive into the urban layer of legends connected to the urban environment of Lugano and other Swiss cities.